A 3-part workshop series to Identify your Ideal Client, Craft your Signature Offer & Perfect your Pitch.
Are you ready to transform your business by mastering the art of communication?
Unlock the power of clear communication, targeted marketing, and confident delivery in this transformative workshop series designed for entrepreneurs, small business owners, and professionals who want to attract the right clients, create a standout offer, and confidently deliver their message.
Why Master Your Message?
Your message is the foundation of your business success. Whether you’re an entrepreneur just starting or an established professional looking to refine your approach, this 3-part workshop series will guide you through the essential steps to:
- Identify your ideal client and focus your marketing efforts
- Craft a signature offer that stands out and delivers value
- Perfect your pitch to confidently communicate your unique value
What You'll Gain
- Clarity on your target market and who you’re best equipped to serve
- A high-value offer that positions you as an expert and drives business growth
- A polished pitch that converts potential clients into loyal customers
Who Should Attend?
- Entrepreneurs and solopreneurs ready to refine their message and grow their business
- Coaches, consultants, and service-based professionals looking to attract high-quality clients
- Small business owners who want to improve their marketing, branding, and communication
- Personal brands who need to confidently articulate their value in any situation
EVENT DETAILS
September 30, 2024
8:30am - 12:30pm
Identifying Your Ideal Client
If you’re struggling to attract the right clients, it’s likely because you haven’t clearly identified who they are. In this session, we’ll dive deep into defining your ideal client, giving you the clarity and focus needed to target your marketing effectively. You’ll walk away with a detailed client avatar and actionable insights to ensure your messaging resonates with the right people.
- Targeted Marketing: By tailoring your marketing to resonate with your ideal clients, you increase engagement and reduce time on uninterested prospects. Without a clear understanding of your ideal client, your marketing becomes broad and generic, making it less effective at attracting the right clients.
- Higher Client Satisfaction: By understanding your ideal client's pain points and desires, you can offer solutions that truly meet their needs, fostering stronger results and relationships for those you serve. When you misalign your offerings, you may not fully meet the needs or desires of your clients, resulting in reduced interest, engagement, and positive reviews and referrals.
- Efficient Business Growth: By focusing on the clients most likely to convert, it allows you to scale your business faster with a loyal, satisfied customer base. It prevents wasting time, money, and energy into strategies that don’t resonate with your target market, leading to lower returns on investment.
By the end of this session, you’ll have a clear picture of who your ideal client is and how to reach them effectively, saving you time, money, and effort.
October 7, 2024
8:30am - 12:30pm
Crafting Your Signature Offer
In this session, you’ll learn how to develop a unique, high-value signature offer that differentiates you from your competition. Whether it’s a product, service, or package, your signature offer will become the cornerstone of your business, designed to solve your clients' most pressing problems and make you their go-to choice.
- Differentiation in the Market: A signature offer highlights your unique value, making it easier for potential clients to choose you over competitors. Without a signature offer, your business may blend in with competitors, making it difficult for potential clients to see why they should choose you over others.
- Streamlined Delivery: By focusing on a signature offer, you can refine and optimize your delivery process, improving efficiency and client satisfaction. It helps establish clear expectations and a consistent experience for your clients. Without it, your services may feel scattered or unclear, reducing client satisfaction and loyalty.
- Increased Revenue Potential: A well-crafted signature offer is often a high-value product or service that can drive significant revenue. Without it, you may struggle to create a compelling reason for clients to invest at a higher level.
By the end of this session, you’ll have a fully developed, market-ready signature offer that positions you as the expert and generates consistent revenue.
October 14, 2024
8:30am - 12:30 pm
Perfecting Your Pitch
Having a great offer is only half the battle. In this final session, you’ll learn how to perfect your pitch and deliver it with confidence in any setting, whether it’s a formal presentation, networking event, or casual conversation. This is where you’ll refine the way you talk about your offer, ensuring that your message is clear, engaging, and persuasive.
- Increased Engagement: A perfect pitch grabs attention and holds interest, making your audience more likely to take action. If your pitch is unclear or overly complicated, your audience may not fully understand the value of your offer, leading to lost opportunities.
- Enhanced Credibility: A polished, confident delivery builds trust and positions you as an expert in your field. An unpolished pitch can make you appear unprepared or unsure, which may decrease your credibility and the confidence others have in your abilities.
- Improved Conversion Rates: By clearly articulating the benefits of your offer, you increase the likelihood of converting potential clients into actual ones. A poorly delivered pitch may fail to capture attention or generate interest, reducing their likelihood of taking action.
By the end of this session, you’ll have a polished, ready-to-go pitch that you can confidently use to convert leads into loyal clients, whether in person or online.
MEET YOUR COACHES
Lisa Ferrell
A Master Success Coach with over 18 years of experience and 21,500 hours dedicated to coaching and mentoring, specializes in empowering women and business professionals to discover their gifts and live purposefully. Her approach has led to countless breakthroughs, resulting in profound personal and professional transformations.
To learn more about Lisa Ferrell visit www.lisalisten.com.
Lisa Ulshafer
As an Empowerment Life Coach for over 18 years, Lisa has worked with entrepreneurs and business owners in achieving greater success in their businesses and their lives by breaking through the barriers that have kept them stuck in their own self-limiting beliefs and stressful emotions. Lisa has amassed a wealth of business knowledge from the top leaders in the industry of sales, marketing, and building conscious-based businesses.
To learn more about Lisa Ulshafer visit www.lasvegaslifecoach.com.
Ready to Master Your Message?
Spaces are limited, so secure your spot today!
GET READY TO TRANSFORM YOUR BUSINESS. Each part of this workshop builds on the last, giving you the tools you need to effectively attract the right clients, create a signature offer that stands out, and confidently communicate your value.
DATES/TIMES:
Monday, September - 8:30am-12:30pm
Monday, October 7 - 8:30am-12:30pm
Monday, October 14 - 8:30am-12:30pm
LOCATION: Las Vegas, NV
This is a roll up your sleeves and get to work workshop! If you prefer to work on your laptop, bring it along. Physical handouts will also be available if you are a pen and paper person. We can't wait to see you there!
spots are limited
